Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines such as Google and Bing. It involves optimizing website content, keywords, structure, and performance to achieve higher search rankings. Effective SEO helps attract organic traffic, increase brand awareness, and reach potential customers who are actively searching for related products or services. Key SEO strategies include keyword research, on-page optimization, quality content creation, and link building. By enhancing user experience and meeting search engine guidelines, SEO enables businesses to grow their online presence, generate leads, and achieve long-term digital marketing success.